SOCIAL MEDIA MANAGEMENT MASTERCLASS
FULL COURSE CURRICULUM
MODULE 1
Social Media Foundations & The Professional SMM Mindset
Before you manage a single client account, you need to understand the industry you are stepping into. This module builds your foundation from scratch. You will learn what social media management truly is, how it differs from simply posting content, and what separates a professional SMM from someone who just runs a page.
What you will learn:
Who is a Social Media Manager? Roles, responsibilities, and what clients actually pay for.
The difference between freelance, in-house, and agency SMMs and which path fits your goals
A deep dive into the major social media platforms: Instagram, Facebook, LinkedIn, TikTok, YouTube, and WhatsApp, what each one is for and who is on it
How to set up and optimise a professional Facebook and Instagram page from scratch
The SMM mindset shift: from content creator to strategic brand manager
Your professional SMM Toolbox: every tool you need to operate at international standard
MODULE 2
The Complete SMM Workflow, From First Contact to Monthly Report
This is the module that turns you from a beginner into a professional. You will learn the full client journey, step by step, from the moment a potential client reaches out to the moment you send their monthly analytics report and invoice.
What you will learn:
How to conduct a professional discovery call: the exact questions to ask, the red flags to watch for, and how to position yourself as an expert before you are even hired
Client onboarding: how to collect brand information, access, goals, and expectations professionally
How to manage the client-manager relationship: communication, boundaries, approvals, and professionalism
The complete monthly workflow: content planning → creation → approval → scheduling → publishing → monitoring → reporting
How to deliver results every month that make clients want to keep you
MODULE 3
Social Media Strategy, Think Like a Strategist, Not Just a Poster
Posting without strategy is just noise. This module teaches you how to build a data-backed social media strategy that drives real results, for your own brand or for a client's.
You will learn to ask the right questions before creating a single piece of content.
What you will learn:
How to conduct a full social media audit: profile completeness, content performance, engagement analysis, and competitor research
Building your Customer Avatar: how to identify your ideal client or audience with a 5-layer profiling system
Setting SMART social media goals: specific, measurable, achievable, relevant, and time-bound objectives that tie to business results
Building a complete social media strategy document: platforms, pillars, frequency, tone, and key metrics
Social media analysis and monthly reporting: how to track performance and present findings to clients professionally
How to reach international audiences organically: the content principles that allow your posts to travel beyond borders without paid advertising
MODULE 4
Content Creation, From Blank Page to Published Content That Performs
This is where strategy becomes execution. You will learn how to create content that stops the scroll, builds trust, and drives action, across every format a modern brand needs.
What you will learn:
Caption writing and copywriting: the hook, the body, and the call to action, how to write captions that people actually read and respond to
Canva design crash course: creating scroll-stopping graphics, carousels, story templates, and branded visual content
Video editing for social media: CapCut, Adobe Premiere, and Reels editing, how to create short-form video content that performs
Content calendar creation: how to plan 30 days of content in advance, assign it to pillars, and never run out of ideas
How to build a content bank: a system that means you always have content ready
Results-oriented content creation: understanding the difference between content that gets likes and content that gets clients
MODULE 5
Analytics & Reporting,Read the Numbers. Tell the Story. Keep the Client.
The social media managers who get replaced after 3 months cannot explain what happened. The ones who stay for 2 years can. This module teaches you how to read your data, understand what it means, and present it in a way that makes clients feel confident they made the right choice hiring you.
What you will learn:
Instagram Insights deep dive: impressions, reach, engagement, saves, profile visits, follower demographics, and location breakdown
The difference between post-level analytics and account-level analytics and when to use each
How to calculate your engagement rate and what a healthy rate looks like for your niche
Understanding your audience demographics: seniority, location, age, gender and how to use this data to improve your content strategy
How to reach international audiences through organic content: the data signals that tell you your content is travelling
How to present your work to clients: writing a monthly report that tells a story, not just lists numbers
How to use analytics to decide what to post next: making data-driven content decisions every week
MODULE 6
Paid Advertising, Facebook & Instagram Ads From Scratch
Organic content builds your foundation. Paid ads accelerate your results. This module teaches you how to set up, run, and manage profitable ad campaigns from zero, using a real client example so you learn by doing, not just watching.
What you will learn:
What paid advertising is, how it works, and why it is not the same as boosting a post
Setting up a Facebook Business Manager and Ad Account step by step
Types of ad campaigns and which objective to choose for each goal: awareness, engagement, leads, and conversions
Understanding your customer avatar before running any ad: why targeting the wrong person wastes every naira you spend
Writing ad copy that converts: the hook, the problem, the solution, and the call to action
Audience targeting and custom audiences: how to reach exactly the right people
Budget setting and campaign launch: how to start with a small budget and test effectively
Reading your ad results: cost per result, CTR, reach, and when to scale or stop
Retargeting: how to bring back the people who showed interest but did not convert
Practical campaign launch using a real Nigerian client as the case study
MODULE 7
Branding, Pricing, Packaging & Pitching, Build a Business, Not Just a Service
Knowing social media is not enough. You need to know how to package what you know, price it confidently, and go out and win clients. This module teaches you how to build a professional SMM business from scratchand pitch it to the world.
What you will learn:
What branding really means for a social media manager: the 4 pillars of a strong professional brand,clarity, consistency, credibility, and character
Building your personal brand step by step: your Instagram, LinkedIn, bio, content strategy, and social proof
How to build a professional portfolio on Canva even if you have never had a paying client
Structuring your social media packages: Basic, Standard, and Premium, with every deliverable clearly defined
Pricing workshop: how to calculate your real price using time, overhead, and profit margin and never undersell yourself again
Nigerian and international pricing benchmarks: what to charge locally and in dollars for global clients
Effective cold pitching: the 5-part pitch formula that gets responses, via DM, email, and WhatsApp
The discovery call to paid client pipeline: from first message to signed contract to payment received
How to write a professional service proposal and contract that protects you and impresses your client
MODULE 8
Professional Resources & Certification
You do not finish this course empty-handed. Every enrolled student receives a professional toolkit built to international standard, documents you can use with real clients from day one.
What is included:
Professional Template Pack, 10 done-for-you business documents including: client contracts, service proposals, invoices, social media audit reports, monthly analytics reports, discovery call forms, onboarding questionnaires, cold pitch templates, pricing charts, and full content strategy documents
The Azavyo SMM Toolbox, a complete reference guide to every tool a professional social media manager needs, with links and descriptions
4-Week Certification Project a live, compulsory project where you build your brand identity, create and publish real content, pitch a minimum of 20 real businesses with proof, and submit your full portfolio for review
Week 1 Brand Questionnaire,a professional tool you can also use with your own clients to extract brand voice and identity
Azavyo Academy Certificate of Completion, issued only upon successful submission of the full 4-week project. Shareable on LinkedIn. Valid internationally.
BONUS MODULES: Included Free With Your Enrolment
Expand Your Skills After Completing the Masterclass
Google Advertising,how to set up and run Google Ads campaigns
TikTok, Twitter & LinkedIn Paid Advertising,platform-specific ad strategies
Paid Ads Conversion Rate Optimisation,how to improve results over time
Social Media Management as a Career, how to grow from freelancer to agency owner
Freelance Growth Masterclass advanced strategies for scaling your client base and raising your rates
