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Digital Marketing

Professional Digital Marketing Course - Live Classes and Certificate

₦158,950.00
₦245,780.00 ₦158,950.00
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Overview
Curriculum
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  • 14 Sections
  • 90 Lessons
  • 8 Assignments
  • 0m Duration
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General Intro:
1 Lesson
  1. Student Onboarding
Module 1: Introduction To The Course
10 Lessons2 Assignments
  1. Introduction To Digital Marketing
  2. 7 principles of digital marketing
  3. Building a credible online presence
  4. Understanding The Value Road Map
  5. Understanding The customer Avatar
  6. Understanding Sales Funnel
  7. Step by step guide mapping your sales funnel
  8. Business 2 Customer - Customer Avatar
  9. Creating A Sales Funnel (Practical)
  10. How to Spy on Your Competitors Using Facebook Ad Library!
  11. Module One Assignment
  12. Spying On Competitors
Module 2: Social Media Management
12 Lessons1 Assignment
  1. Introduction to Social Media
  2. Understanding Social Media Management
  3. Types Of Content and Content Calendar Creation
  4. Creating a Facebook and Instagram Pages
  5. Linking A Facebook Page With IG
  6. Editing A Reel and Short Video with Adobe Premier Pro
  7. Download and Install PhotoShop
  8. Graphics Design With Adobe PhotoShop
  9. Basic Capcut Video Editing
  10. Introduction To Canva and Canva Design
  11. Optimizing A Facebook and IG page
  12. How To Post On Facebook, IG and Content Scheduling
  13. Module 2 Assignment
Module 3: Search Engine Optimization
15 Lessons1 Assignment
  1. Understanding SEO and It's Importance
  2. SEO Terminologies
  3. The SEO Career Path
  4. Types Of SEO
  5. Keyword Research and SEO Strategy
  6. Keyword Research With Keyword Sheeter
  7. Keyword Research With Google Trend
  8. Keyword research using the Autosuggested Method
  9. Keyword Research With Semrush
  10. On-Page SEO
  11. Off-Page SEO and Link Building
  12. Local SEO and Google Business Profile
  13. SEO Analytics and Performance Tracking
  14. Practical Blog Content Writing
  15. Technical SEO
  16. Module 3 Assignment
Module 4: Introduction To Paid Advertising
2 Lessons
  1. Intro: Understanding Paid Advertising and how it works
  2. Choosing The Right Ad Platform For Any Business
Module 5: Facebook and Instagram Advertising
7 Lessons1 Assignment
  1. Setting up a Facebook business manager account and ad account
  2. Meta Pixel and Why It Is Important
  3. Understanding Facebook and Instagram Ad Objectives
  4. Audience targeting and custom Audiences
  5. Ad creative and copywriting for high engagement
  6. Full Lead Generation Campaign
  7. Practical Profile Visit - Traffic Ad (Another Type Of Facebook Ad)
  8. Next Assignment
Module 6: Google Advertising (Search, Display, YouTube)
4 Lessons1 Assignment
  1. Introduction to Google Ads and campaign Types
  2. Setting Up a search ad and Writing Search Ad Copy That converts
  3. Practical Display Advertising
  4. YouTube Advertising
  5. Assignment
Module 7: Tiktok and Twitter (X) Advertising
4 Lessons1 Assignment
  1. Tiktok Advertising setup
  2. Twitter Advertising - Driving Engagement in real time
  3. Twitter Advertising - Part 2
  4. Twitter Advertising - Part 3
  5. Next Assignment
Module 8: Paid Ads Conversion Rate Optimization and Analytics
4 Lessons
  1. Introduction to PPC Conversion rate Optimization
  2. Tracking and Measuring Ads Performance
  3. Landing Page Optimization for Paid Ads
  4. Budgeting, scaling and Automation
Module 9: Website Design (Wordpress & CRO)
8 Lessons1 Assignment
  1. Introduction To The Website Design Module
  2. Factors To Consider Before Choosing A Theme
  3. Website Basics and Setup - Buying Domain and Hosting
  4. Wordpress Customization and Essential Plugins
  5. Practical Landing Page Copywriting
  6. Creating business and Lead-Optimized Page
  7. Website Conversion Rate Optimization (CRO)
  8. How to Land Your First Website Design Gig
  9. Next Assignment
Module 10: Introduction To E-commerce and Wordress
3 Lessons
  1. Understanding E-commerce
  2. Getting Started with WordPress
  3. Introduction to Woocommerce
Module 11: Setting Up an Online Store with WooCommerce
3 Lessons
  1. Product Management and Categories
  2. Store Design and Customization
  3. Essential Woocommerce Plugin
Module 12: Payment Gateway and Shipping Instruction
3 Lessons
  1. Payment Gateway Setup
  2. Shipping and Tax Configuration
  3. Security and Trust Optimization
Module 13: Email Marketing
14 Lessons
  1. Understanding The Power of Email Marketing
  2. How Email Marketing Works
  3. Setting Up Your Email Marketing System
  4. Creating High converting Lead Magnet
  5. Setting Up Email Capture Forms on Pages
  6. Growing Your Email List Organically
  7. Understanding Email Psychology and copywritting
  8. Email Types and Sequence That Works
  9. Structuring High converting emails
  10. Understanding Email Automation
  11. Understanding Email Personalization
  12. Email A/B Testing
  13. High-converting Email Sales Funnel
  14. Email Marketing Analytics - Tracking Performance

This course is designed to give you hands-on expertise in the most in-demand digital marketing skills. Through live interactive classes, you’ll learn how to plan, execute, and optimize campaigns across multiple online channels. From social media and search engines to email and content marketing, you’ll gain both the strategy and the technical know-how to drive real business growth. The program also includes practical projects, case studies, and a recognized certificate upon completion—making it ideal for anyone looking to start or advance a career in digital marketing.

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